General Characteristics of B2B and B2C eCommerce

E-commerce encompasses the use of technologies, processes and management practices that enhance organisational competitiveness through strategic use of electronic information. E-commerce is, thus, a modem methodology that addresses the need of organisations’ merchants and consumers. eCommerce Characteristics a. The business tools are electronic and the application is commerce, i.e. profit motive. b. Business is externally …

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Why and When We Need B2B Market Research

The idea of b2b market research has been around for a very long time. Conceptually, market research is a strong component of overall business strategy. A key element of market research is the gathering of valuable buyer and customer insights. Ideally these insights will result in competitive advantage, innovation, and market leadership. Every business is …

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Sales vs Marketing – B2B Experience

AND what does customer experience really look like for B2B companies?   Customer experience is relatively new battleground for B2B companies. its scope and relevance are not purely restricted to the narrow field of digital engagement immediately around the purchase: it affects the entire sales cycle, before need has even been identified, and long after …

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Online B2B Business Portals Create More Business Opportunities

Online B2B business portal sites provides a grand base for exporters and manufacturers across the globe to advertise their products and services online. The buyers, importers and trading houses can view your details and can directly mail you regarding business related queries. The database on the site gets updated according to the latest developments to …

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